Flat-pack furniture manufacturing: why industrial scalability is the only guarantee for large-scale retail

When a mass-retail buyer evaluates a new furniture supplier, the catalogue is the least of their concerns. The real question — the one that decides whether a negotiation moves forward or falls apart — is different: will this manufacturer be able to deliver 10,000 units in February, 15,000 in September, and handle a range change without disrupting my planning?

The answer depends on a single factor: the industrial structure behind the product.